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July 25, 2006
Easy-to-Use Websites Rev Up Auto Insurance Customers: New Research by Web Mystery Shoppers
Usability research on 13 major auto insurance company websites finds that ease of use is the most important factor in getting users to recommend websites to their friends. Sales of auto insurance online are still being stalled by excessive error rates and inefficient quoting processes. Website usability was best at Esurance and Progressive. (PRWEB Jul 25, 2006) Trackback URI:
From Easy-to-Use Websites Rev Up Auto Insurance Customers: New Research by Web Mystery Shoppers
Posted by Guido at July 25, 2006 09:21 AM
